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Employer Branding Statistics Every Hiring Team Needs to Know

Employer Branding Statistics Every Hiring Team Needs To Know

Businesses run quite a risk when they ignore aspects of recruitment marketing, such as employer branding. Job seekers do their research on companies they’re interested in working for, and the information they find will either encourage or discourage them from applying for a position. To give you an idea of just how important your employer brand can be, we've compiled employer branding statistics every hiring team needs to know.

1. Companies that do not believe their DEI work, or lack thereof, will affect the perception of their employer brand should take heed because “2 out of 3 internship and first-time job seekers would not accept a dream opportunity with a company with a poor DEI reputation” (Untapped) If there is a lack of diversity at a company, 32 percent of all people—as well as 41 percent of Black and 41 percent LGBTQIA+ candidates—will not apply for a job there. (Glassdoor

2. Organizations that have a positive employer brand can expect to receive 50 percent more qualified applicants than those that do not. (FinancesOnline)

3. A company's rating on third-party sites matters. Only 20 percent of job seekers will consider applying for a position at a company that has a one-star rating on an employee review site. Also, women are 25 percent more likely than men to read online reviews about organizations as part of their vetting process, and 33 percent less likely to apply to organizations with a one-star rating. (CareerArc)

4. Small-to-midsize businesses are making an investment in their employer brands through different channels. The most popular channels are company websites (69 percent), online professional networks (61 percent), and social media channels (47 percent). (LinkedIn)

5. Despite not actively looking for employment, 89 percent of passive candidates will research an organization’s employer brand before reviewing possible opportunities that may interest them. (CareerArc)

6. Hiring is already an expensive proposition and when companies have a negative employer brand, it costs that much more. Cost per hire can increase by 10 percent when a company has a bad reputation. (Harvard Business Review)

7. Employer branding is one of the top ten priorities among recruiters in 2022, along with things like candidate experience, diversity and inclusion, screening and interviewing, and candidate sourcing. (Recruiting News Network)

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8. When companies don't live up to their employer brand promise, they risk losing new hires. In fact, 30 percent of employees leave an organization within the first 90 days, and of those workers, 32 percent leave because of the company culture and 34 percent had a bad experience that caused them to quit. (Jobvite)

9. When an organization focuses on its employer brand, it can reduce turnover by 20 percent. (LinkedIn)

10. A company's employer brand doesn't just affect its ability to attract talent. Consumers are also concerned about the employer brands of the companies they do business with, and 64 percent of people have actually stopped buying from companies after learning they treated employees badly. (CareerArc)

11. When an employer brand values inclusivity, 83 percent of Millennials report they are more engaged in the workplace. (Deloitte)

12. Companies need to work on elevating their employer brand often because 64 percent of job hunters will research a company after they've seen a job listing, and if they can't find information about that organization, 37 percent will simply move on to the next. (CareerBuilder)

13. Job seekers believe it's important for companies to manage their online presence, and 91 percent of them say it reflects poorly on organizations’ employer brand when they don't. (CareerArc)

14. If job hunters can't find information about a company online, 57 percent of them believe that the organization needs to close this content gap to improve its employer brand. (PathMotion)

15. Companies are concerned about the impact their employer brand has on the bottom line, and 96 percent believe it can positively or negatively affect revenue. However, only 44 percent of companies actually monitor the correlation between employer brand and earnings. (CareerArc)

A positive perception among talent can go a long way toward making recruitment marketing easier. These employer branding statistics shed a lot of light on the importance of companies cleaning up their reputation by becoming a great place to work.

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